Skip to content
Docs

Link Analytics

Every referral link has its own analytics page showing performance metrics over time.

Section titled “Accessing Link Analytics”

From the referral links list:

  1. Click the chart icon (📊) on any link row
  2. Or click View / Edit → Analytics tab

Key Metrics

Section titled “Key Metrics”

Redemptions

Section titled “Redemptions”

The total number of successful attributions for this link.

Displayed as: current / max (e.g., 47/100 or 231/∞)

Clicks

Section titled “Clicks”

Total number of times the referral link was clicked (via /defer or /defer-preflight).

Conversion Rate

Section titled “Conversion Rate”

The percentage of clicks that resulted in successful attributions:

Conversion Rate = (Attributions / Clicks) × 100%

Time Series Data

Section titled “Time Series Data”

The analytics page shows performance over time:

ChartDescription
Redemptions Over TimeDaily attribution counts
Clicks Over TimeDaily click counts (if tracked)

Use the date range selector to view different periods.

Section titled “Comparing Links”

To compare performance across links:

  1. Go to your app’s Dashboard
  2. View the overall metrics
  3. Note which partners/links drive the most attributions

For detailed comparison, export data from multiple link analytics pages.

Understanding Performance

Section titled “Understanding Performance”

High Clicks, Low Conversions

Section titled “High Clicks, Low Conversions”

Possible causes:

  • App install friction
  • Attribution flow not completing
  • Users not confirming the referral prompt

Healthy Conversion Rate

Section titled “Healthy Conversion Rate”

Industry benchmarks vary, but generally:

  • 10-30% — Good for broad campaigns
  • 30-50% — Good for targeted audiences
  • 50%+ — Excellent, typical for engaged communities

Hitting Max Redemptions

Section titled “Hitting Max Redemptions”

When a link reaches its max redemptions:

  • Further /defer calls with that referral code are rejected
  • Consider creating a new link or increasing the cap

Exporting Analytics

Section titled “Exporting Analytics”

Next Steps

Section titled “Next Steps”